PINPOINT GEODEMOGRAPHICS

Pinpoint is a proprietary, geodemographics tool which identifies your customer profile in any given market, locates the residences of your best customers, and uses that information to PinPoint and rate prospects. After locating high potential prospect areas, you can apply a Pinpoint market analysis to many areas including:

• Optimizing site selection
• Identifying market potential
• Comparing actual sales to potential sales
• Developing effective advertising and promotional strategies

PinPoint Defined Database is the engine that drives direct marketing. Database marketing is a method of collecting and using valuable customer, prospect, and transaction information to better serve all your customers. PinPoint provides all the services you need to convert, capture and maintain this valuable information. By using our PinPoint services, you can reap the benefits of sophisticated database marketing without investing in your own in-house marketing database. Gathering information alone does not provide valuable insights into your customers' needs. PinPoint automatically profiles, analyzes, up-dates, and refines your database, staying flexible to the demands of a constantly changing economy. It provides you with the right tools to serve your customers better and expand your business using an interactive marketing database. Database marketing requires technical skill and strategic insights to ensure you can use your data to build a profitable customer relationship program.

PinPoint provides the following services:
• Needs analysis and customized database design
• Data entry and conversion
• Data analysis and reports
• Psychographic and demographic profiling to help with prospecting and site selection
• Database storage and maintenance
• Creation of database marketing strategies and programs
• Integration of advertising and promotional strategies

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