Internet Marketing as a Vital Component to Database Marketing

Internet Marketing as a 1-to-1 Marketing Tool
Even though the Internet has been with us for over 20 years, it wasn't until the advent of the World Wide Web that the Internet became a viable marketing medium. And what a medium! The potential of Internet marketing is demonstrated by the success of companies which sell millions of dollars worth of products and services per day through their websites. We have seen the growth of e-commerce, and the use of the Internet to research and purchase products and services grow at an exponential rate, and this trend is expected to continue. Internet Shoppers are a demographically highly desirable market because of their purchasing power.

These facts make Internet Marketing a vital component of all integrated 1-to-1 campaigns. No company can afford to ignore the value of an Internet presence. An Internet presence can take a variety of forms, give us a call for details.

Keys to Success
• Define your Revenue Model: determine whether your product or service lends itself to e-commerce, subscription, or a promotion and lead-generation medium.
• Define your optimum Internet presence: Is it a dedicated web site? Advertisements on other sites? E-mail newsletters? A combination of these or other options?

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